This article was written by Jack Revelle, SCORE Orange County Chairman
Ask a group of small business owners what small businesses really need and you’ll get a broad spectrum of different responses. Some owners will tell you they need more customers, others will indicate they need better cash flow, and of course virtually all small business owners are now aware they need an improved presence on the Internet.
To this end Orange County SCORE-114 has already begun to offer a new workshop, “Introduction to Internet Marketing.” As noted in our newly-released workshop schedule brochure, this course is scheduled to be offered 10 times at seven different venues located throughout Orange County between April and October 2008. For those readers of this newsletter who have yet to register for their first SCORE-114 workshop, don’t be put off by the highly-recommended, user-friendly on-line registration process.
We have several experienced, knowledgeable SCORE volunteer management counselors who have developed a PowerPoint presentation designed to quickly take Internet novices to the next level of Internet marketing.
The Internet has become a daily part of our lives, both personal and business. Yet many business owners are unsure how to use the Internet to effectively market and grow their businesses. This workshop will help you to learn the do's and don'ts when forming your Internet marketing strategy. You’ll also learn about the relevance of costs as well as the importance of resource allocation and return-on-investment (ROI) when dealing with a business website, e-mail, and e-commerce.
Your workshop leader will show you how to put it all together into an Internet marketing plan. This workshop is designed for those novice and experienced small business owners who want to develop their skills in website basics and the world of e-commerce.
As Chapter Chair, one of my various responsibilities is to help our thousands of workshop clients and other thousands of one-on-one counseling clients prioritize their workshop choices. If you are one of our many clients who already recognize the importance of using the Internet to take your business beyond the status quo, I urge you to seriously consider this unique opportunity; register for this workshop before you do anything else.